Through its extensive network of events, the California Farmers Market Collective offers vendors unparalleled joint marketing and promotional capabilities. Vendors participating in any of the Collective’s markets automatically benefit from a unified, large-scale marketing budget that is leveraged across print, digital, and social media platforms. This ensures that a local farmer or artisan, who may only sell at one physical location, receives promotional reach across the entire Inland Empire and cross-promotion with major festivals. For customers, this means they receive consistent, centralized information on where and when to find their favorite vendors, whether at a weekly market or a special weekend festival.