The California Farmers Market Collective is deeply committed to ensuring food access and nutritional equity for all community members. This dedication goes beyond simply offering produce; it involves strategically setting up markets in diverse neighborhoods, particularly those classified as food deserts, where residents have limited access to fresh, healthy food.
A cornerstone of this service is the adoption of nutrition incentive programs, such as Market Match, which effectively doubles the purchasing power of CalFresh (SNAP/EBT) benefits when used at the market for California-grown fruits and vegetables. By reducing the financial barrier to eating well, the Collective makes the highest quality, most nutrient-dense food available to everyone, directly addressing public health and food insecurity within the community.
The direct farm-to-consumer model also ensures the food has the shortest possible travel time, delivering maximum freshness and nutritional value to consumers.